Vibal Foundation (VFI) has released the latest addition to its growing Fifty Shades of Philippine Art series: Window Art, Display and Design, written by Chito Vijandre and Ricky Toledo.
The book was launched during VFI’s virtual event, which honors its matriarch, Esther Vibal.
Richly complemented by more than 500 beautiful images of shop windows, works of art, sights and artistic monuments from around the world, The Art of Window, Display and Design presents the creative display of merchandise that can also quickly transform. in their own art form transcending the banality of everyday objects to achieve an artistic visual narrative that is more transcendent and enduring for all time.
This latest addition to VFI’s Fifty Shades of Filipino Art catalogs not only lists the famous designer lifestyle and home furnishings storefronts, but also their interiors and fashion productions. The book contains 10 essays showcasing a myriad of artistic styles and design elements from around the world and provides tips and principles for visual merchandising, interior design, and fashion.
One of the highlights of the book is a trip to Kenya inspired by the Hollywood film “Out of Africa” and the legendary tale of Isaac Dinesen, leading to a detailed study of the Anglo-African safari style; an in-depth look at the concept of mono without consciousness or transience of life and the Japanese art and style filtered through Kyoto geisha culture; a peek into the world of fantasy and imaginative recreation seen through the mad King Louis of Bavaria; the distillation of classical aesthetics through the prism of Giacomo Puccini’s opera Tosca and an intimate tour of the Eternal City; a behind-the-scenes look at the authors’ private residence which is a true showcase of intercultural influences; and a summary of the cultural kaleidoscope of multicultural elements behind the duo’s highly successful fashion shows for the Philippine Red Cross.
Another special feature is the emphasis on shop windows as an art form.
Some of the iconic streets of the world in New York, London, Paris, Tokyo and Milan are not only known for their street paintings, but also for their specialty shops which capture the attention and appreciation of the public with a window full of wit, quirky and even relevant. statements.
It was in the 1950s that Robert Leudenfrost announced that in the United States, “window display is quickly recognized as a new art form”. From museum exhibits, great art has taken over the Main Street with young artists stretching their canvas to the huge amounts of glass windows installed in shopping malls. Some of the world-famous artists of the 20th century exhibited their unique artistic styles and visions in retail store displays, including surrealist Salvador Dali and pop artist Andy Warhol.
Much like fine artists, storefront designers need to engage potential customers with visual messages and designs that speak to their world and beyond. Each display case requires the perfect mix and expressive use of color, lighting, space, accessories, fabrics, mannequins, technology, cultural references and ingenuity.
The book’s creative duo, Vijandre and Toledo, share a mutual love for the visual and performing arts.
Vijandre launched his career as a fashion designer, dressing the young and glamorous women of the city. He has also mounted some of the most stylish fashion shows in the country. He then focused on interior design, creating distinctive residences for Manila’s A list while designing upscale shops and restaurants.
Meanwhile, Toledo made his debut as a production manager at an Italian publishing and design house. He later established his own creative consulting studio, creating award-winning TV commercials and promotional shows in several world capitals.
Readers can purchase The Art of Window, Display, and Design and other PFD books from the Vibal, Lazada, and Shopee online store.