Spielwarenmesse eG takes over Internationale Spieltage SPIEL in Essen and maintains its traditional orientation

– Character of the largest consumer fair in the world for the industry to preserve

Dominique metzler continue as director

NUREMBERG, Germany, January 10, 2022 / PRNewswire / – Spielwarenmesse eG takes over the International Spieltage SPIEL event in Essen to January 1, 2022. The Nuremberg trade fair and marketing services provider thus becomes the new owner of the world’s largest public board game fair. SPIEL will continue to be held at Essen fairground and organized from Bonn by Dominique metzler, its long-time director and its very experienced team. Florian Hess, chairman of Spielwarenmesse eG, serves as additional director.

Spielwarenmesse eG took over the Internationale Spieltage SPIEL event in Essen on January 1st. Both sides have confirmed that this will not lead to any change in the uniqueness of the world’s largest consumer board game show.

SPIEL has a history stretching back almost 40 years. The event has grown from a small gathering of gamers in 1983 to what is today the world’s largest consumer fair for board, card and role-playing games. Traditionally, new national and international gaming products are presented to a wide audience at Essen exhibition center in the fall. Each year, the event welcomes some 200,000 visitors – and their number continues to grow.

“It was important for me to keep the unique profile of SPIEL for the future”, says Dominique metzler, with whom Rosemarie Geu has established and successfully developed its family business over the past decades. “I am very happy to have found in Spielwarenmesse eG, with its experience in global trade fairs, a partner who can continue and further develop the success of this trade fair on my model for decades to come as well. My team and I are delighted to be working alongside them. “

The pandemic has given additional impetus to the popularity of board games. In 2020, the German gaming market alone grew by 21%. This is a trend that is also evident in the B2B sector of the Spielwarenmesse. The Internationale Spieleerfindermesse – Game Inventors Convention is being integrated into the Spielwarenmesse, thus strengthening the games sector. The Nuremberg organizers promise an equally cautious approach to the SPIEL games fair, but in this case as a separate event that will be maintained in its original form.

As a cooperative, Spielwarenmesse eG already operates “from industry, for industry”. Its member companies include many game publishers. Like Christian Ulrich, spokesperson for the board of directors, would like to point out: “In the Spielwarenmesse and the SPIEL games fair, we have two completely different concepts, but these concepts overlap strongly in terms of subject, creating many synergies. With SPIEL, we are developing our responsibilities in the field of games, without changing the typical character of the fair. “Its survival is assured and visitors from Essen can continue to try games and play as they please.

Spielwarenmesse eG
Spielwarenmesse eG is the trade fair organizer and provider of marketing services for the toy industry and other consumer goods markets. Nuremberg company organizes the world leader Spielwarenmesse® in Nuremberg, Children India in Bombay and Insights-X in Nuremberg. The range of services provided by the cooperative also includes industry campaigns and the international fair program, World of toys by Spielwarenmesse eG, which allows manufacturers to exhibit in pavilions presented at trade fairs Asia, Russia and the United States. Spielwarenmesse eG operates a global network of representatives in over 90 countries. It also has several subsidiaries, including Spielwarenmesse Shanghai Co., Ltd., responsible for the People’s Republic of China and Spielwarenmesse India Pvt. Ltd., covering the Indian market. The cooperative owns a majority stake in the Russian exhibition company Grand Expo, which organizes Children Russia in Moscow. Die roten Reiter GmbH subsidiary headquartered in Nuremberg works as a communications agency for the consumer goods and capital goods industry. The full profile of the Spielwarenmesse eG company can be found on the Internet at www.spielwarenmesse-eg.com.

SPIEL was started in 1983 as a gathering of readers of a gaming magazine published in Bonn, with twelve exclusively invited exhibitors. It was called the “Deutsche Spielertage” (German Games Fair) and was held at Essen College of higher education. In 1984, the event already registered 15,000 visitors and the following year, it moved to Essen exhibition center. SPIEL quickly grew into the world’s largest public fair for board, card and role-playing games, where game publishers around the world present the latest trends and developments to a wider audience for the first time and visitors have the opportunity to try and buy new products on site. The SPIEL event hosts the annual “German Games Prize” and the “innoSPIEL” prize for a particularly innovative game idea.

SPIEL 2022 logo

SPIEL 2022 logo

SOURCE Spielwarenmesse eG

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