Frankfurter Buchmesse aims for 70% of its pre-pandemic size

At today’s German and international press conferences, organizers highlighted key elements of the Frankfurt Book Fair.

Frankfurter Buchmesse chairman and CEO Juergen Boos speaks during a press conference for the German press on September 8. Picture: FBM

By Porter Anderson, Editor | @Porter_Anderson

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Growing lineup, strong enrollment

IAt a press conference with members of the international media today (8 September), Frankfurter Buchmesse CEO Juergen Boos said visitor and exhibitor registration levels were so high that ‘After checking the sales figures this morning, he thinks the show can reach a total number of around 70% of the show’s size in 2019.

He pointed out that the registration of North American trade visitors at this stage, particularly from the United States, is about the same as in 2019, while the stands of major publishers at Messe Frankfurt this year will be at almost at the same level. size as it was before the start of the COVID-19 coronavirus pandemic.

As previously reported, there are over 4,000 registered exhibitors, representing international trade participation from at least 80 countries. And in recent weeks, the professional programming elements of the 74th Frankfurt Book Fair have expanded to feature full days of competing and complementary events.

With the Center for Literary Agents and Scouts (LitAg) fully booked and a waiting list in place, many international trade visitors and publishing personalities are rushing to finalize travel arrangements.

Today’s news reported that King Felipe VI and Queen Letizia of Spain will join German President Frank-Walter Steinmeier at the opening ceremony of the world’s largest book publishing fair in the evening of October 18. During this event, the guest of honor from Spain will open his pavilion under his slogan, overflowing creativity, signifying boundless creativity. There is a full site dedicated to programming and the concept of Spain here.

Many will now download the Frankfurt Motor Show app to organize their schedule around business meetings and professional programs. Other novelties this year relate to the new context and the plans of the organizers to manage any reported cases of discrimination, and you can read the details of these plans and innovations here.

And among the many fellowship programs included as part of this year’s Frankfurt, Boos highlighted that the Fellows of the Invitational Program include a key cohort of African publishers, this reach enhanced by cooperation with the Fund of Innovation for Publishing in Africa from the International Association of Publishers, a program very familiar to Publication prospects readers.

Programming stitches

A design rendering of Frankfurt Studio, Hall 4.0’s television production facility, this time in its second year. Image: FBM

The professional program continued to expand for Frankfurt Book Fair 2022, with several focal points.

Publishing Outlook Forum at the Messe Frankfurt convention center, Room Spektrum offers two days of B2B programming that will include separate executive interviews with HarperCollins UK CEO Charlie Redmayne and Penguin Random House Grupo Editorial CEO Núria Cabutí. Other prominent speakers include Curtis Brown Group CEO Jonny Geller; Scholastic President and CEO Peter Warwick; Liz Ferguson, senior vice president of research publishing at Wiley; Ama Dadson, the founding CEO of Accra-based AkooBooks; Sven Fund, Senior Director of Knowledge Unlatched; Niko Pfund, academic publisher and president of Oxford University Press USA; Ingram Content Group Senior Vice President David Taylor; Shereen Kreidieh, publisher at Asala Books in Beirut; the German editor of Klett-Cotta, Tom Kraushaar; Wil Harris, CEO of London-based Unbound; and much more.

You can follow the development of our program as we add more speakers and details to our site for the Forum here.

And while the Publishing Perspectives Forum is the place our team knows best to schedule its events and speakers, the general schedule of events for the fair will soon be going live with more events and personalities making appearances.

Here are some other venues you’ll want to watch as their lineup rolls out in detail:

Focus on Ukraine and the assault on it launched by Vladimir Putin on February 24, for example, is the subject of particular attention this year. With the motto “Perseverance in Perseverance”, a special evocation of Ukrainian culture and programming will be centered on the stand of the Ukrainian country in hall 4.0, with approximately 100 square meters and events organized by the Ukrainian Institute of Books in cooperation with the Goethe-Institut. A program is also being developed for publishers from Ukraine and neighboring countries, as part of the fair’s extensive scholarship programme.

Frankfurt Studio, the television production center inaugurated during the 2021 show in Hall 4, is offering a rich program this year with a live audience. For example, you will find:

  • An opening conversation with the CEO of Planeta’s books division, Jesús Badenes del Río
  • A discussion moderated by Boos and featuring directors of international book fairs and trade fairs Eva Orúe, director of Feria del Libro Madrid; Aliou Sow, founder of Éditions Ganndal in Guinea and founding director of Conakry International Children’s Book Fair, and International Children’s Book Fair; and Rex How, President of Taipei International Book Expo and President of Locus Publishing Company in Taiwan
  • A review of data, its importance and potential in global publishing will feature Bodour Al Qasimi, President of the International Publishers Association (IPA); Ronald Schild, CEO of MVB; and Kevin Fitzgerald, Director of Digital Outreach at the World Intellectual Property Organization
  • The Libri Italiani Accessibili (LIA) group is organizing a session entitled “Accessibility in action: three challenges for the publishing industry” with Cristina Mussinelli of LIA; Stacy Scott of Taylor and Francis; and Cantook editions Melissa Haquenne
  • The Taiwanese delegation will host not only a spotlight on the book market with Kim Pai, Su Shin, Pei Hsan Huang and Catrina Liu, but also a look at “Horror, Amour, and Elegy” with novelist Bo-Ching Chen, film critic Nathalie Chang, and graphic novelist Animo Chen
  • Ashleigh Gardner, Wattpad’s Senior Vice President for Publishing, and Michael Tamblyn, CEO of Rakuten Kobo, at a CEO conference

Frankfurt Pavilion returns to the Agora and will offer a full cultural and political program.

Frankfurt Children’s Conference from 9:30 a.m. to 12 p.m. on October 19 in the Illusion Room of the Conference Center. In this program, specialists will talk about children’s books in a socio-political content and from an international point of view. Ticketing information is here.

The Master Class Series returns this year, for companies wishing to present and promote their activities before the opening of the show. From October 10-14, this digital series will once again require members of the public to request access. And another digital event planned for the show is the online networking session called “The Hof” at 5pm CEST on September 8 and 29 and October 19.

The Frankfurt pavilion returns this year to the Agora of Messe Frankfurt for a cultural and political program. Image: FBM

Additional Notes

Publication prospects had the opportunity at today’s international edition of the press conference to ask about the reason for the decision to welcome public (non-commercial) visitors to Buchmesse on “Frankfurt Friday” ( 21st of October).

As Boos pointed out, offering audiences a chance to arrive on Friday, rather than waiting for Saturday, effectively expands the book festival aspect of the show, which includes programming dedicated to public events, by one day. This gives “our European clients,” he said, a better chance “to introduce their authors to German audiences. And on the other hand, we are going to concentrate much more from Wednesday to Friday on our professional visitors. So we have more dedicated programming, a good compromise,” while making sure that the fairgrounds don’t get too crowded when book and author fans join in for weekend events.

Boos also had good news regarding the ability of many trade visitors from Asian markets to travel to Frankfurt this year.

New outbreaks of COVID-19 have raised concerns in parts of Asia in recent months, and while industry players from mainland China may encounter travel limitations, Boos said fellow editors of Hong Kong are expected, as are delegations from Taiwan, Korea and Japan. .

We will have more details on the lineup and other news as they are developed by the organizers. The best way to follow this is in our “Frankfurt 2022” top bar navigation tab where our latest information and tips will be most easily found.

More information about Publishing Perspectives on Frankfurter Buchmesse is here, more about us about guest of honor programs is here, more about Spain and its guest of honor plans for Frankfurt is here, more about the German book and publishing market is here, and more about book fairs and exhibitions from the global publishing industry is here.

Follow our coverage of Vladimir Putin’s war on Ukraine and its impact on the country’s publishing industry and the reactions of the international industry. To learn more about the Ukrainian Book Institute, click here.

Publishing Perspectives is the global media partner of the International Publishers Association, the Sheikh Zayed Book Award and the Abu Dhabi Arabic Language Centre.

To learn more about the COVID-19 coronavirus pandemic and its impact on international book publishing, click here

About the Author

Porter Anderson

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Porter Anderson is a non-resident member of Trends Research & Advisory, and was named International Business Journalist of the Year at the London Book Fair’s International Excellence Awards. He is editor of Publishing Perspectives. He was previously associate editor of The FutureBook at The Bookseller in London. Anderson was a senior producer and anchor for, CNN International and CNN USA for more than a decade. As an art critic (National Critics Institute), he has collaborated with The Village Voice, the Dallas Times Herald and the Tampa Tribune, now the Tampa Bay Times. He co-founded The Hot Sheet, a newsletter for authors, which is now owned and operated by Jane Friedman.

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